FAIR COFFEE
The greatest power of persuasion lies not in our words, but in our actions. That is why each year we buy more sustainably certified coffee varieties than we currently sell. This is how we make a sustainability statement and set an example that it can be done. And with success! Sales of our instant coffee with our current sustainability standards are increasing every year: organic, Fairtrade and UTZ/Rainforest Alliance. The ultimate goal is that by 2027 we will only be trading with certified coffee.