Sustainable, high-quality coffee begins with growers who aim to maintain the ecosystems and biodiversity of their plantations. Responsible coffee production and careful purchasing policies create development opportunities for local societies. Awareness is a key word for TB Brown. Awareness of the place of origin of the beans and, especially, the challenges we face in the environment and in society. TB Brown aims for sustainable development in the coffee industry, to ensure that future generations have at least the same opportunities that we do. TB Brown is no world-changer, but our awareness allows us to make an effective contribution to the living and working conditions of coffee growers, and that’s a start.